Doreen McMorran / UBC Internet Marketing Certificate graduate / Director of Marketing, stox.com

www.cstudies.ubc.ca/netmark/

Innovative programs open new career doors.

Less than a year ago Doreen McMorran's career took a dramatic turn. After completing UBC's intensive, six-month Internet Marketing Certificate Program, an exciting new career opportunity opened up. Although McMorran had worked in the field of sales and marketing for fifteen years, she had just basic experience in developing online marketing strategies. "I've learned that it's about integrating all your customers and business partners into your marketing strategy -- and it must include both online and offline initiatives," says McMorran. She graduated from the program in April 2000 and is now the Director of Marketing for Vancouver-based stox.com, a position she attributes directly to the course. "The new media industry changes at lightning speed and the program has provided me with the tools to stay current with industry trends," explains McMorran. "That's critical when working for a dynamic new company like stox.com."

What motivated you to take the program?

I was looking for a marketing course that focused on technology and had subject matter that I could immediately apply to my job.

What did you like the most about the program?

Meeting and learning from all of the participants in the course as well as having B.C. business people providing the most current insights into the new economy.

How do you feel your experience will help you in the future?

It changed the direction of my career to focus on the technology industry.

What is your favorite activity?

I enjoy travelling, meeting new people (and their pets) and learning new things.

Credo:

If you believe in yourself and what's in your heart, you will always be successful.