UBC Reports | Vol. 47 | No. 02 | Jan. 25, 2001

Refreshed visual identity package delivered digitally

Updated logo designed to increase recognition of UBC

The logo that is the university's main visual identity has been updated for greater visibility. And to make it, and the more traditional crest, easier for computer users to access, digital versions and templates are now available to the university community from a Web site.

The Web site also includes guidelines for the appropriate use of the identity.

The updated visual identity was recently approved by UBC's Board of Governors.

"It is essential for UBC to consistently communicate a unique, memorable and easily recognizable visual identity that sets us apart from other post-secondary institutions," says UBC President Martha Piper. "Our visual identity is a key part of conveying a sense of this institution as one of Canada's leading universities at home and abroad."

"We believe making the new logo easy to use and easy to access at no charge will assist all members of the university to use it in their communication material," says Chuck Slonecker, acting vice-president, External Affairs.

The visual identity includes a simplified version of the formal coat of arms of the university, with the university identified by the use of the initials UBC.

The initiative is the result of extensive consultation with the campus community over the past seven months.

The updated look was developed in response to requests for greater flexibility and for formats that allow for easier and clearer reproduction in both print and on screen. It is already in use in university publications and on university signage.

In addition to the logo, Word and Powerpoint templates are also available from the Web site.

The formal crest is also available, but new identity guidelines recommend that it be reserved for use on official documents such as degrees, and for ceremonial purposes.

Its level of detail as well as its lack of the identifying letters UBC make it unsuitable for reproduction at small sizes or on the Web.

The new logo and updated standards and guidelines for its use are provided at no charge by Public Affairs for non-commercial use by members of the UBC community. The logo and guidelines can be found at www.publicaffairs.ubc.ca/ubclogo.

Public Affairs staff will be offering two one-hour seminars on the new visual identity and its use.

The first seminar is scheduled for Feb. 22 from 11:30 a.m. to 12:30 p.m. in the Board and Senate room in the Old Administration Building. A second seminar will be offered March 9, same time, same place. Seating is limited. To reserve a space, call UBC-INFO (822-4636).

The use of the UBC informal logo, formal crest and all other UBC trademarks is governed by Policy #110, All Commercial Uses of the University Trade Marks.

Non-UBC entities or third parties may not use the names, marks and acronyms of the university for commercial purposes without the written permission of the University-Industry Liaison Office.

University stationery which incorporates the new visual identity is available from ITServices imPress at 604-822-5931 or e-mail impress@itservices@ubc.ca.