Wondering what to buy for Christmas?
The UBC Bookstore wants you to "Think About It."
In particular, Western Canada's largest bookstore wants people to consider purchasing umbrellas, hats, mugs and T-shirts adorned with the "Think About It - UBC" slogan.
"Certainly, the baseball caps circulated by Martha Piper at her installation in September were a huge hit," says Bookstore Director Debbie Harvie. "These Think About It items we're selling are a start. Hopefully, we can add more merchandise to the Think About It line in the future."
Harvie said that 10 per cent of proceeds raised from the sale of Think About It products will be used to support student education and student research programs at UBC. Harvie credits Bernie Bressler, UBC vice-president, Research, for the value-added idea.
Bressler, who recently launched the public awareness campaign Think About It - UBC Research, said the message has been well received by people on- and off-campus.
"The fact is that people don't stop and think enough about the truly excellent research that is being undertaken here at this university and what it means to our economy and quality of life," says Bressler.
Bressler says his office has been contacted by numerous academic units on campus requesting information on how to adapt the slogan to their own area. He says academic departments, faculties or programs can place custom orders for Think About It products through the Bookstore with 10 per cent of the ticket price going to support student initiatives.
Bressler urged people on campus to help spread the Think About It message by referring to the slogan whenever and wherever possible. The Think About It logo can be downloaded from the campaign Web site at www.research.ubc.ca.