UBC Reports | Vol. 48 | No. 2 | Jan. 24, 2002

Nat'l, international profile focus of plan

Print version of UBC Reports to appear monthly

A new plan that emphasizes communications effectiveness will reduce the number of UBC Reports print issues from 20 to 12 per year beginning in March, while making more issues available electronically.

"Public Affairs will focus more of its efforts on communicating the success of UBC's Trek 2000 vision to be Canada's top university to not only the campus community, but to a national and international audience as well," says Scott Macrae, director of UBC's Public Affairs Office.

Public Affairs has just completed a UBC Communication Plan, the university's first since 1995.

Other initiatives outlined in the plan include continued efforts to enhance the university's Web and visual identity (logo) presence, development of a UBC story containing key messages about UBC's unique advantages, and strategies to increase media profile for the university and its members.

The communication plan is being presented to a variety of campus groups over the coming months. For more information, e-mail scott.macrae@ubc.ca.

UBC Reports will no longer publish a calendar of events. Members of the campus community are welcome to submit events information to Athletics and Recreation's LiveAtUBC on-line calendar at www.liveat.ubc.ca. Public Affairs is currently working with other campus groups to consider improvements in how the university's events listings can be accessed on-line. The paper will continue to take advertising to pay for production costs.

The electronic version of UBC Reports will include more timely news items. To subscribe to the electronic UBC Reports, visit www.publicaffairs.ubc.ca.

Public Affairs will continue to post news of interest to the campus community on the UBC Web site at www.ubc.ca.

A revised publication schedule has been mailed to deans, directors and heads and will appear in the next issue of UBC Reports.